Graff and his diamonds Over the years, Graff has handled the world's most wanted gemstones. Some of them are centuries old and others have just been discovered and brought to life in Graff ’s very own workshops. In 2008, the firm acquired the
In 2008, the firm acquired the 15th largest rough diamond ever to be found, the Lesotho Promise of 603 carats 15th largest rough diamond ever to be found, the Lesotho Promise of 603 ct. This rough diamond was cut and polished laboriously by a team of experts. It was worth it, 26 exquisite and perfect gems were obtained, ranging from 3,14 to 76,41 carats.
More than watches “Inspired by a diamond, born of a diamond, eternal as diamond”, is how Michel Pitteloud,
CEO of Graff Luxury Watches feels about the product. Launched in 2009 and crafted in Geneva, the heart of fine watches, the Graff Luxury Watch collection is inspired by the unique design of a perfectly cut classic diamond, it is timeless and contemporary. Equipped with a high quality Swiss machinery, each piece is enriched with the diamonds that Graff ’s gemologists carefully selected. All around the globe With over 30 stores worldwide and offices un London, New York and Geneva, Graff is one of the most prominent jewelry brands in the world. Over the past two years, the company has opened stores in Shanghai, Kiev, Beijing, Taipei, San Francisco and Gstaad. In 2012, the brand will be opening a newly renovated Flagship store on London’s historic and prestigious Bond Street, as well as new stores in Dubai, Hangzhou and Macau, that will boost the Asian expansion of the firm
One becomes unique just by wearing some of their designs. And it’s because Graff Diamonds jewelry, diamonds and watches are handmade in their London workshops by their master craftsmen. The collections are a true reflection of the spirit of its creator, Laurence Graff, founder and president of the company, also known as “The King of Diamonds”.
His refined collections combine very eclectic styles. The Bombé collection is contemporary and striking. It includes cocktail rings, clustered earrings, drop earrings and mesmerizing pendants and necklaces. The Chandelier collection is inspired by the iconic and classic shape of a chandelier, with earrings and necklaces of blue sapphire, deep rubies and intense emeralds.The Diamonds on Diamonds is one of the most outstanding collections. It presents an array of dazzling white diamonds, one more beautiful than the next.
The Lotus collection is inspired by the fragile beauty and miraculous strength of the oriental lotus blossom. Associated with peace and harmony, the petals of the lotus are represented by hand-set glowing emeralds, sapphires and rubies. The Butterfly Motif is a collection of exquisit hoop earrings and matching necklaces.
The butterfly motif creates an impressive effect, with each stone beautifully capturing the light with each movement of the wearer.