What happens if you combine sculpture and jewelry art?
What happens is the combination that makes this a unique piece of jewelry from famous Spanish brand “Carrera y Carrera”. You also can find a mythological shape, floral motifs as well as openwork design. The vice-president of the company Carmen Saenz Varona leads us to the magical world of fabulous jewelry decorations.
What is the main reason for the success of “Carrera y Carrera” from your point of view?
It’s the “know-how” mixed with rich old centuries traditions work for gold in Spain which kept until nowadays. The founder of the brand Manuel Carrera brought these traditions in to company by connecting his passion for sculpture talent. We are the brand with individuality that always makes a difference from others by showing its style and innovative decisions in creating jewelry. We are looking forward and keeping our traditions, at the same time with Spanish roots.
Can you describe the high-quality style of “Carrera y Carrera”?
The unique care of gold, sculpture, architecture and match of matted and glossy gold.
What was the main thing that inspired the new collection?
Music.
I have to note that the process of choosing the theme for a new collection is very democratic. Any employee of the company has a right to give a suggestion for theme. And if he/ she is able to inspire the management who make the final decision, then the theme will be accepted.
Especially, the previous collection “Midetarraneo” was suggested by designers and another collection “Musica” was recommended by general manager of Carrera y Carrera, Natalie Gag. After seeing concert involving a classic Spanish guitar, she came to the office with an idea to use musical themes in gold because music is an inalienable part of Spain.
Your visits to Russia are becoming more frequent. Does it mean that the Russian market is one of the most traditional for you?
Yes, Russia for us is very important. Russia became the first market where we brought our brand after expansion in Europe. Women here are in love with “Carrera y Carrera” and we believe it is important to be here in order to understand our clients
Carmen Saenz Interview with the Brand Vice President of Carrera y Carrera The unique care of gold, sculpture, architecture and match of matted and glossy gold.
www.carreraycarrera.com
AUTUMN 2012
The brand has many admirers from royalty to
world’s famous celebrities. Do you have any
favorite clients?
No, we love all of our clients. “Carrera y Ca-
rrera” caters to different people and all of them are important for us. That is why we do not make exclusive offers to celebrities and do not distribute limited series of jewelry. In Miami, Demi Moore will be choosing from the collection that is also being presented in boutiques in cities such as St. Petersburg and Tokyo.